The humble ball chain is a ubiquitous piece of kit we're all familiar with. Whether it's the chain that dangles from a price tag or the string that pulls the blinds open – we've all got a story. Ball chains are also a pretty common piece of jewellery. being the standard choice for just about every off-the-shelf pendant.

GOOD ART aren't in the business of off-the-shelf though. instead they're in the business of making the seemingly everyday items even more beautiful. So how does one do that with a ball chain you might ask. That would be the Poplock clasp. with it's patented spring-loaded system that works perfectly every time to create a secure lock which won't come loose like a traditional ball chain.

As a final touch the clasp itself is branded with GOOD ART's logo in a simple polished finish.