Everybody loves a good flannel. If there's someone out there who doesn't appreciate this workhorse of a garment then we don't wanna know about it! True-to-form. BEAMS Plus have elevated the humble flanno with their own upmarket take on this Australian icon.

Everyone wants to be a flannel guy until it's time to do flannel stuff. So let's get started. I'm here to tell you that this isn't your average flannel. For starters. it's check is a Beams Plus original. It's made from 100% cotton. meaning it's softer than a baby's bum while also achieving a vintage feel.

Naturally it's inspired by OG flannel shirts. in this case. ones for the 1940s. so it's about as legit as they come. Throw in the fact that it's got the brand's signature chainstitch with run-off and we'll call it a day.